The project provides a general strategy for the enhancement of Villa Adriana as cultural heritage by redefining the visiting experience and branding, the construction of a new visitor center and museological interventions in some strategic areas. Each choice is based on synthetic and synergistic responses to the objectives of accessibility, legibility, usability, conservation. In this way, the sum of the specific interventions makes it possible to offer a visitor path accessible to all categories of users that accompanies the visitor in the sequence of memorable scenes that makes the mental image of the villa. This circuit is the strenght-line where tangible and intangible services in support of the visit are concentrated, point of reference and re-orientation.
© Alessandro Frigerio . Published on April 14, 2014.
VISITOR CENTER– Memory, beauty, research find new spaces and occasion for contemplation, studying and gathering respecting the ancient environment. The cultural pavilion is integrated in the strategic plan as a contemporary insert, able to oversee the tutelage and development activities and also increase the vocation of the Villa as a place of production of culture enhancing the economical sustainability of the site. New spaces for visitors, for research, for conferences, for cultural diffusion, will increase the appeal for the Villa creating occasions for its use, with higher standards, all over the year. The new building will be positioned next to the entrance and the parking, in order to make of it the new gate of the site, the starting point for all the routes that take to the upper destinations. The layout is conceived as an open pattern aggregation of few pavilions. On the theater side it has been designed parallel to the frons scaene in order to define a promenade that leads to the monumental stair case of the gyms and to Viale dei cipressi; on the other side it is open to the country side.
© Alessandro Frigerio . Published on April 14, 2014.
A relational space connects the pavillons, it is porous and can be completely open during summer time. The paratactic composition of the pavilions reduces the scale of the building and allows an easier integration with the site. Each pavilion is designed in order to enhance its use, its accessibility, its natural enlightenment and thee energy management. The central common space is a place to have a break, a place to meet academics, visitors or guests. The building technologies are conceived as assembly of components in order to simplify the construction, the extension, even in different moments, or eventually its disassembly.
© Alessandro Frigerio . Published on April 14, 2014.
GREEK THEATRE SITE– The museographic project is based on the required attention to the statical an matterical aspects and the will to solve some problems related to the legibility, accessibility, fruition and outfitting of the site. The general enhancement strategy defines a distribution of the cultural activities ,according to their typology, between the spaces of the Greek theater and Venus temple. The two locations can host cultural events developing the cultural diffusion potentials as well as the business potentials thanks to their proximity to the new cultural pavilion, to the parking and their easy accessibility for the outfitting operations.
© Alessandro Frigerio . Published on April 14, 2014.
The theater will be brought back to its use for open air shows, through a contemporary project that reunifies cavea and scena, recalling its original image. All the design decisions are taken following the principle that any intervention should be identified and reversible. In first place the level of the orchestra will not be modified, since it corresponds to the original level of the stage. The part of the cavea, still buried, will be revealed just for museological reasons, while the rest will be reconstructed leaning on the ruins except for the parts close to the frons sceane. The frons sceane will be reconstructed according to Vitruvios’s proportions, covering the stage and fostering fruition and outfitting. The appearance of the new built parts will recall the roman construction system realized by putting travertine plates on top of a metallic grill, with a 45° orientation, ideally referring to opus reticulatum. On the upper parts the opus reticulatum will be exhibited without any cladding. The cavea will be covered by veils to offer shade and shelter. Two accesses will be provided: one on the west side for spectators, also open while the Villa is closed and connected the cultural pavilion; the other for visitors, connected to the rear stage to admire the cavea, to the entrance to the theater and through a ramp placed in the post‐cavea gallery connected to the level of the summa cavea porticus and then to the system of paths of the Villa reaching the cryptoporticus.
© Alessandro Frigerio . Published on April 14, 2014.
VENUS OF CNIDUS SITE– In the general strategy for the Villa, the area of the temple of Venus acquires a significant role and becomes a relevant landmark during visits and events. As in the theater, the project aims to reach a higher legibility, a new fruition and possibility of outfitting. Reaching the area from the cultural center, through the monumental stair case, recently discovered (or through the ramp) you run into the angular rooms of the palestrae. They can be used to display the relics, coming from the ongoing excavations, specially the sphinx. From here starts the visit towards the temple. At the lower level the ground will be pleated, with grass and stones, to design a parterre that orients the look towards the ninpheus and the temple. This place is appropriate for breaks and contemplation as well as for events and summer time festivals. The façade of the ninpheus will not be modified to maintain the picturesque image of the ruin, with an open possibility to fix the existing water pipes in order to activate the ancient water effects.
© Alessandro Frigerio . Published on April 14, 2014.
Over the buildings of the gardens on the south‐east side, will be provided a system of elevator and stairs inside inhabited walls, together with some deposits for the outfitting material. The loggias connected to the stairs will offer spaces for a break and a different perspective on the temple or the stage. These walls, as in the theater project, are cladded with travertine that gradually reveals the metallic grill towards the top. At the upper level the paths will take to the temple and the Viale dei Cipressi, or through the picnic area towards the Tempe tower. Here could be placed another elevator for disabled visitors.
© Alessandro Frigerio . Published on April 14, 2014.
The temple terrace will require minimum intervention, just to improve its legibility. The paving will be completed to restore the original continuity; the base of the columns will be reconstructed in order to easily read the layout and get oriented through the space. From here it will be easy to reach the Pecile through the historical Viale dei Cipressi. A new paving and urban furniture will improve its use also at night time.
GREAT BATHS SITE– The project for the thermal baths integrates measures to reinforce the structure with the enhancement of the legibility and fruition of the spaces. The structural measures proposed are approximate and definitely need to be verified trough specific analysis on site. The entrance to the thermal complex is located over the wide open air gym.
© Alessandro Frigerio . Published on April 14, 2014.
The eastern cryptoporticus will be reinforced trough a contemporary reconstruction of the original porticus, as part of the massive structure needed to contain the soil. The main damages are visible by the springer of the vault of the cryptoporticus. On this alignment will be inserted a continuous steel structure that holds the strain and transmits it to the ground through a frame. The roof of the porticus will also protect the walls from atmospheric agents, will offer new spaces to lay over and will provide an interesting point of view on the roof of the frigidarium.
© Alessandro Frigerio . Published on April 14, 2014.
The vault of the frigidarium is one of the most delicate parts of the project as it combines one of the most picturesque images of the villa, with the most critical structural conditions. Part of the structure collapsed compromising the functionality of the cross vault. The intervention has a double aim: the consolidation of the existing part using carbon fibers technology and the reconstruction of the missing part. This will be done with a three‐dimensional reticular plywood structure. The project wants to solve the structural issues with a design choice which is distinguishable, but integrated and able to partially maintain the visual contact with the sky and the suspension perception. Starting from the frigidarium a system of footpaths imagined for every type of visitors leads through all the rooms of the thermal complex, conveniently designed and set up for the better comprehension of the original technological and functional issues.
© Alessandro Frigerio . Published on April 14, 2014.
CORPORATE IDENTITY– “When the gods disappeared and Christ not yet had come, in the lapse of time between Cicero and Marcus Aurelius, a unique moment occurred where existed just Man, alone.” Flaubert. Adriano is the focus of the visual communication project. The history of the Villa is deeply connected to the biography of its creator, even thinking to historical and contemporary memories and interpretations, that anyway lead back to his human and spiritual story as well as his immortal ambition. Adriano’s face greets and follows the visitor during the whole visit experience and has been translated into the pictographic sign using the texture that is most present throughout the visit, the opus reticulatum. The texture, diffusely used in the architectural project, combines in the pictogram the aura of the emperor with his metastoric image and with the tactile perception of the archeological relics. The color used for the pictogram is purple-red, as it calls to mind the imperial color and the warm tones of the wide surfaces made of bricks, which is the pervading image left to visitors. In the logo the pictogram is combined with the word ‘villAdriana’ again to emphasize the central role of the emperor trough the color and the different fonts. Futura is the font used for all the writings, it wants to be an ideal link through time and stories: Futura has been designed, during the Bauhaus, using essential forms that in capital resembles the roman fonts.
© Alessandro Frigerio . Published on April 14, 2014.
Pictogram, font and texture are combined in different configurations for the different uses: paper, gadgets, but also signs. A system of boards through the villa will show the map and provide the important info. A multimedia 2.0 platform will be accessible with smart phones and tablets in addition to the traditional information approach. Wi-fi will be free all over the villa. Maps, info, learning material, specific itineraries, augmented reality will make the experience complete and customizable.
© Alessandro Frigerio . Published on April 14, 2014.
© Alessandro Frigerio . Published on April 14, 2014.