Apple Iphone presentation

Apple Iphone presentation gianluca milesi architecture

gianluca milesi architecture, Milan, 2008

Apple Iphone presentation gianluca milesi architecture

concept

Apple Iphone presentation gianluca milesi architecture

The proposal for the installation of the launch of the Apple iphone in Milan is conceived as an exhibition of historical products of Apple and Macintosh commercialized since their birth. The ending final part of exhibition is dedicate exclusively to the iphone.

Apple Iphone presentation gianluca milesi architecture

In order to give the information to the visitors, according to the shape of the gallery hosting the event and at the some time to exhibit clearly the products, a ribbon-shaped volume is conceived; aside the ribbon 60 boxes contain an display the historical pieces of the collection.

Apple Iphone presentation gianluca milesi architecture

The ribbon-shaped volume carry graphics and plasma screens displaying information and commercials and is lit from the inside. The boxes shape reminds the design of the last generation Apple products, still interpreting it in a consistent way with the project conception. Both the ribbon and the boxes are built with white plexiglas except for the vertical sustains that are built with steel.

Apple Iphone presentation gianluca milesi architecture

Because both the ribbon and the boxes are lit from inside the walls of the gallery are painted of black, so just the info and the products are visible.