Approaching this design as architects rather than trade stand designers led us to create something completely different than a typical exhibition stand for Megaman at Euroshop 2011. Although Megaman are a well established company and a leading supplier of low-energy lamps to the building industry, they wanted something unique and attention-grabbing to improve their brand recognition.
Stefan Effner. Published on January 29, 2014.
Completely eschewing the conventional emphasis on product display, we decided to create a massive piece of sculpture to represent the essence of Megaman’s product – the use of reflectors to intensify light. While other stands emphasised light itself – to a degree that was unrelentingly blinding – we turned this on its head it with a dark and cosy space lit by only three lamps. This created an experience for the visitor which was intriguing and interactive, while the simplicity increased the brand’s impact by making its presence more memorable.
Stefan Effner. Published on January 29, 2014.
Stefan Effner. Published on January 29, 2014.
Stefan Effner. Published on January 29, 2014.