Built in 1976 and perfectly integrated into the day-to-day life of the thirteenth district of Paris, Italie Deux attracts about 14 million visitors a year due to the wide range of its offers through its 130 stores.
"Tamagotchi" chandelier Co-creation process Outsign, Les Verreries de Bréhat, Trafik
© Luc Boegly. Published on February 10, 2014.
After 14 months of renovation, Italie Deux reveals its new positioning Lounge Shopping, embodied by a new visual identity and a work of interior design.
© Luc Boegly. Published on February 10, 2014.
Spaces and services were completely rethought to bring new consumption trends and to offer the «ultimate» shopping experience.
© Cyril Bruneau. Published on February 10, 2014.
Typical of the holistic approach of Outsign, the metamorphosis of Italie Deux is guided by the affirmation of its Parisian character. Successful bet : the mall goes beyond its strictly mercantile dimension and breaks with the introverted commercial planning.
© Luc Boegly. Published on February 10, 2014.
Outsign gives Italie Deux back to Paris. Originally a commercial center, it becomes a real «brand» : Parisian, artistic and friendly.
© Luc Boegly. Published on February 10, 2014.
We are used to seeing art in museums, exhibitions, galleries… But for some time, it appears in public urban spaces … Outsign chose this bias, by installing a real art gallery in Italie Deux. Eight artists or groups of artists of international reknown join the team, by integrating their knowhow, their technical ingenuity and their creative imagination in the various spaces of the project.
Installation Stéphanie Moisan
© Cyril Bruneau. Published on February 10, 2014.
Italie Deux gains a distinctive character, an urban signature.
© Luc Boegly . Published on February 10, 2014.
© Luc Boegly. Published on February 10, 2014.
Floral mosaic Kerascoët
© Luc Boegly. Published on February 10, 2014.
Mosaic Alithia Spuri Zampetti
© Luc Boegly. Published on February 10, 2014.
Map Julie Marabelle
© Luc Boegly. Published on February 10, 2014.
Wall of Fame Trafik
© Luc Boegly. Published on February 10, 2014.