The 24th May, 2012 was the opening date of the first Savings Museum in Europe, of which Migliore+Servetto Architects studio has developed the permanent exhibition project. The museum is located in the center of Torino, and was made possible thanks to the initiative of Intesa SanPaolo.
"Know" room
Ph. Ravani & Ficarra. Published on April 02, 2013.
The museum covers a surface of 600 sm, at via San Francesco d’Assisi 8/A, inside the building that, in 1519, hosted the first city Monte di Pietà (Pawnshop) and is now a unique place in the world for its themes and its exhibition concept able to draw the public towards a complex subject in an innovative and interactive way.
"Know" room
© Migliore+Servetto Architects . Published on April 02, 2013.
The need of organizing a clear and direct exhibition of complex contents addressed to different kinds of public (from kids to teenagers, up to adults), has led to the creation of different environments designed to give the visitors several kinds of experiences and activities able to draw the attention of the visitors and to make them become the actors/protagonists.
Ph. Ravani & Ficarra. Published on April 02, 2013.
The exhibition structures are diversified and flexible and allow, both singles and groups, to go deeper into the contents and memorize them, building a personalized path of discovery, one can come back to, even in different times and places. The museum, conceived as an ever-evolving dynamic tool, is divided into five thematic rooms organized as follows:
© Migliore+Servetto Architects . Published on April 02, 2013.
“Know”– two different speeds and reading levels expressed in two specific exhibition systems: on the graphic walls, short videos and mono-headsets posts invite the visitors to direct themselves to the islands in the center of the room, as a sort of transit cableway, where exploring history and its contents.
"Know" room
© Migliore+Servetto Architects . Published on April 02, 2013.
“Learn”– in order to face the complexity of the themes, the interaction starts from the use of interactive charts that interview the “technological oracles” in order to find the possible answers. A dynamic landscape of images and information, divided into three thematic areas, guided by the choices and curiosities of the visitors.
"Learn" room
Ph. Ravani & Ficarra. Published on April 02, 2013.
“Tell”– flipping through the pages of historical-literary books the space reveals the virtual full size characters that draw the visitors in their narration, in a game of reflections, lights and interactive images.
"Tell" room
© Migliore+Servetto Architects . Published on April 02, 2013.
“Dream”– an ideal movie theatre first raw where, sitting in comfortable sound seats, the visitors can watch the chosen selection among the pulsing images shown around the space at 180 degrees.
"Dream" room
Ph. Ravani & Ficarra. Published on April 02, 2013.
“Experiment”– an experience lab that associates the potential of applications and games software to physical tools and interactive objects to test one’s own knowledge and managing skills.
"Experiment" room
Ph. Ravani & Ficarra. Published on April 02, 2013.